EVERY CUSTOMER JOURNEY IS
a story your bank wants to hear.
One customer.
Many channels.
One story.
Clayfin Channel Analytics brings customer behaviour together across mobile, web, branch, and assisted channels.
Move beyond isolated metrics to patterns that explain intent, friction, response, and opportunity.
- See how customers interact
- Where they continue
- Where they hesitate
- Where the journey needs work
Then turn that understanding into usable intelligence for product, service, marketing, and digital banking teams.
Here’s how your teams can listen better.
Unified customer stories that cut across channels
Customer Insights
See the customer behind the channel.
Bring together behaviour across digital and assisted touchpoints to understand how customers use, move, return, and respond.
Not just activity. The shape of the relationship.
- Customer behaviour tracking
- Journey-level visibility Channel usage insights
- Customer segmentation
- Drop-off and friction analysis
Customer Insights
See the customer behind the channel.
Bring together behaviour across digital and assisted touchpoints to understand how customers use, move, return, and respond.
Not just activity. The shape of the relationship.
Enhanced Responsiveness
Act while the story is still unfolding.
Help teams respond faster to changing customer behaviour, campaign response, service patterns, and journey movement.
- Real-time alerts
- Event-based triggers
- Campaign response tracking
- Service behaviour monitoring
- Actionable customer signals
Enhanced Responsiveness
Act while the story is still unfolding.
Help teams respond faster to changing customer behaviour, campaign response, service patterns, and journey movement.
Because insight that arrives too late is only a report.
Structured Visualization
Make the journey easier to see.
Give product, service, marketing, and leadership teams clear views of channel performance, customer behaviour, and journey health.
So every team can see what needs attention.
- Executive dashboards
- Channel performance views
- Journey analytics
- Customer engagement reporting
- Role-based visualization
Structured Visualization
Make the journey easier to see.
Give product, service, marketing, and leadership teams clear views of channel performance, customer behaviour, and journey health.
So every team can see what needs attention.
See the risks before you customers act
Clayfin Channel Analytics helps banks spot the parts of the journey that need attention before a small friction becomes a silent drop-off.
Bank with 65% abandonment in digital account opening
A leading bank used Clayfin Channel Analytics to understand where customers were falling out of the account-opening journey. The problem was not lack of interest. It was lack of visibility into where the journey was breaking. With clearer journey intelligence, the bank could act on the right points of friction.
46%
Abandonment reduced
Analytics only matters when it changes how teams work.
Dashboards are easy to build. Useful visibility is harder.
Clayfin works with banks to shape the questions, connect the data, configure the views, and make Channel Analytics useful for the teams who need it.
So analytics does not become another reporting layer. It becomes part of how the bank improves the journey.
Built into the platform that understands banking journeys.
Clayfin Retail Banking runs on our cognitive banking platform.
It brings journey data, customer behaviour, channel activity, and business context into one connected view.
So banks can see more than channel performance.
They can see how customers move through the larger banking relationship.
It becomes part of a bank that can read intent, carry context, and act with control.
- Across retail banking
- Across engagement
- Across personal finance
- Across service and support.
Build the journey. Then learn from every step.
Clayfin Retail Banking and Channel Analytics work together to help banks deliver customer journeys, understand behaviour, and improve performance across digital banking.
Banking Perspectives
Getting sharper about banking journeys
See the story behind every customer journey.
Clayfin Channel Analytics helps banks connect behaviour across channels and turn it into intelligence teams can use.
- For better journeys
- Better decisions
- Better banking performance.
- Across service and support.