Unravelling the Banking Experience Conundrum

Banking applications were always created in a void, or a vacuum, where the designers were far removed from the reality of the users / customers on the ground. At hindsight, it is humorous to even think that a few sets of people sitting in their ivory towers thought they could design a wholesome banking experience for the vast majority of users, with whom they had no real connect. … Continue reading “Unravelling the Banking Experience Conundrum”