Convenience or Caution? Understanding the Impact of UPI on Indian Consumer Behaviour
For the modern Indian consumer, convenience is king. And UPI credit, with its promise of instant, hassle-free access to funds, has tapped into a need that traditional financial systems had long overlooked. Today, young users can finance their day-to-day purchases—from online shopping to emergency expenses.nnIt’s considered a great equaliser, bringing access to credit to those […]