New Era of Banking – INSIGHT-DRIVEN MARKETING
“Welcome to Hyderabad – Enjoy a coffee and a snack at ‘Coffee House’ in Terminal 1. Get 15% off when you use your debit card for the purchase” – This was the first message I received as soon as I landed at Hyderabad airport and this was not from the Merchant but from my Bank!!! I was amused and am sure many customers who are seeing these new … Continue reading “New Era of Banking – INSIGHT-DRIVEN MARKETING”
Banking ‘On’.. to… Banking ‘With’ Family
“Can the customer engagement be done beyond a customer? Can new avenues be opened to build an enduring relationship by connecting with the potential customers? Can something more be done, which extends the boundaries, the spectrum and may be the insights!” We at Vayana, continuously think about such intriguing questions and are in search of solutions which allows us to do more for our clients. One of our … Continue reading “Banking ‘On’.. to… Banking ‘With’ Family”
What’s your blood group?
Technology has revolutionized the way we interact, the way we transact, the way we communicate and has permeated into every other facet of our lives. It has rattled up and disrupted many business models beyond recognition and has forced business leaders to wake up and redefine the way they engage with their customers. Banking, is by far, one of the most impacted business, some out of choice, but … Continue reading “What’s your blood group?”
Digital Banking – Looking Beyond Existing Channels
Why Digital, NOW? Banking industry is at crossroads There are tremendous expectations from banks to keep up with service experiences that are provided by retailers, online providers and other players hitherto unconnected to banking domain. We believe that time has come for a complete overhaul of banking as we know, and digital is the crux or pivot, upon which this transformation is going to hinge upon. Changing … Continue reading “Digital Banking – Looking Beyond Existing Channels”
Payments becoming Conversational
Man is a conversational creature. He learnt to speak and communicate, before he tried to barter or exchange. But, the advent of modern banking and its practices robbed the “conversation” in a transaction and made it all about submitting documents and filling forms, in duplicate and sometimes even in triplicate!! Thanks to emergence of social media, customers are ruling the roost. The power that banks wielded to dictate forms and … Continue reading “Payments becoming Conversational”