Customer Journey is the new X-Factor….
This thought has been cooking in our minds for a while though, not quite as crisply stated as above. From a word cloud standpoint in this space – user experience, customer experience, look and feel, unified experience, Omni channel capabilities have occupied mind share over the past couple of years. While they are representative of the needs of the market, they miss a clear sense of purpose. It … Continue reading “Customer Journey is the new X-Factor….”