JSFB achieves consistent omnichannel experience and great customer engagement in India

Jana Small Finance Bank is a small finance bank which was established in 2018. WIth an aim to be the leader in digitised financial inclusion serving all customer segments and communities of India, it needed a highly scalable channel fintech platform.

Clayfin built a complete suite of digital platform solutions that would offer easy and convenient ways of accessing financial services through internet and mobile banking platforms and provide a complete omnichannel experience to its customers.

It included an omnichannel platform, retail internet banking and retail mobile banking solution that further had a Personal Finance Management (PFM solution. Clayfin had an aggressive timeline of six months for the implementation of these solutions.

Some key implementation features were:

• Single code base for IoS and Android, which reduced development time
• Single server-side code base for business layer, API layer and database layer for both internet and mobile channels, which reduces customization effort
• Online service request, which improved operational efficiency
• Seamlessly integrated with the bank’s UI

With over 10,000 downloads within 6 months of the launch, this was one of the most successful projects that allowed Jana Bank to have a deeper level of engagement with its customers. To learn more about this implementation, download the case study now.